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March 28th, 2011

Marc Jacobs Spring 2011 Fashion Film Features 10 Shameless Product Placements

Marc Jacobs Spring 2011 collection was captured on film in video lookbook of sorts by Kalvin Lazarte of Play Nice. Three models having fun, countless Marc Jacobs bags, shoes and clothes, a beautiful hotel and Seventies vibe, what more could you need, right? Well, apparently a lot of product placements.

Of course since the filming takes place at the James Hotel in New York, a clear shot of the hotel logo is acceptable and even somewhat expected. However, nine additional and quite obvious product placements bring us to a total of ten product placements in a three minutes time span. This Marc Jacobs lookbook pretty much paid for itself in the first few seconds with a nice, clear shot of an American Express card. Then came Apple, Dior, Taittinger, Fujifilm, Polaroid, Condé Nast, LG and various books.

The music in the video, by the way, is Ring Ring by Sleigh Bells who hopefully were paid very well.

Can you spot any more non Marc Jacobs products in this video?

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