Araisara Spring 2011 Japan Fashion Week
araisara Spring 2011 runway show

Japan Fashion Week Spring 2011 runway schedule began today with araisara as the opening show.

According to WWD, this season Japan Fashion Week officials decided to put emphasis on the buyers and not the media. They decided to use their, tight as it is, budget to fly in buyers and not international fashion journalists. The plan might hurt Japan Fashion Week’s international coverage initially but will probably pay off in the long run, as buyers are the ones making the important decisions.

The schedule have just began, but I already have a coveted accessory! Araisara sent an eclectic ready-to-wear collection down the runway. Especially standing out is the oversize buckle belt. How amazing is that?

Araisara Spring 2011 Belt - Accessories
araisara Spring 2011 belt on the runway